The tomato attempting to ascend his head wobbles and then topples off. He quickly catches it in his arms, patting it gently for the attempt.

"It's a little unnerving, yes. But I guess it's not too different from remembering that the meat we consume also came from a living creature once. I just hope that the food we eat has been taken care of humanely."

He lifts the tomato on to the top of his head. It poses there victoriously - not that William can see.